OnePoint Brand Refresh
Direction | Branding
Industry
B2B
Year
2024
Client
OnePoint
Breath of Fresh Air
Based in Scranton, Pennsylvania, OnePoint began in the paper and office supply industry and has grown into a comprehensive business services provider. The company supports businesses with print, branded merchandise, office supplies, fulfillment, and online company store solutions, including both inventoried and print-on-demand branded products, all designed to simplify operations and keep businesses running efficiently.
As the company was working to grow its market, it wanted a thoughtful brand refresh that modernized its presence while maintaining the integrity of its established identity. After conducting market research and gaining a deeper understanding of the business, the refreshed branding focused on an earthy, sustainability-driven direction that aligned with its roots while positioning it for future growth.
While the most noticeable change in the refreshed branding is the updated color palette, featuring cooler-toned greens inspired by the natural world, the evolution extended far beyond color alone. The wordmark was refined for improved clarity and balance, creating a cleaner and more modern presentation. The company’s value proposition was also thoughtfully developed to align with the message “help your business grow,” ensuring that the brand’s positioning clearly reflected its expanded capabilities and forward-thinking direction.
The visual language was further strengthened by incorporating subtle leafy motifs and using the circular element from the logo mark as a consistent graphic device across materials. This approach reinforced the brand’s sustainability-driven direction while maintaining cohesion throughout the identity system.
The updated branding was applied across a variety of touchpoints, including mockups for the client’s first vendor expo and a full suite of print collateral, demonstrating how the refreshed identity performs consistently across real-world applications.
