Yuengling Prospect Campaign
Direction | Design | Merch | Collateral
Industry
B2B | B2C Sales
Year
2025
Client
Yuengling Brewery
Brewing Up New Growth
In an effort to position OnePoint as a comprehensive merchandising partner, we approached Yuengling Brewery with a fully realized concept for how their branded products could come to life across retail, seasonal campaigns, and internal use. Rather than presenting a standard catalog, we developed a thoughtfully curated guidebook that acted as both a product showcase and a strategic vision for their merchandise program.
This guidebook went beyond simply listing available items. It featured a tailored selection of products informed by direct conversations with Yuengling’s marketing team, ensuring every piece aligned with their brand identity and campaign goals. To bridge the gap between concept and execution, we created custom mockups that visualized how each product could be uniquely designed for their audience while transforming abstract ideas into tangible, compelling deliverables.
A key focus was supporting Yuengling’s interest in seasonal pop-up shops tied to their limited-release Eagle Editions beverages. With this in mind, we curated high-quality, recognizable products that could serve as exclusive, limited-run merchandise, while also incorporating options for employee gear and VIP gifting. Each inclusion in the guidebook was intentional; balancing premium feel with creative flexibility, and demonstrating the breadth of customization our design team could offer.
The response was overwhelmingly positive. Yuengling expressed strong enthusiasm for both the product assortment and the creative direction, recognizing the potential for a cohesive and elevated merchandise experience. This initial collaboration has since opened the door for ongoing conversations around building a dedicated storefront to support their future merchandising efforts while positioning OnePoint as a trusted partner in bringing their brand to life beyond the bottle.
